Ten years ago all your business needed to do was have a website, however if you’re keeping track of your website traffic (we recommend using a free tool by Google called Google Analytics) you know that simply having a website isn’t enough. Many businesses, especially small businesses, fall trap to this illusion that if you build it, they will come. Unfortunately, this isn’t the case, many small businesses have beautiful websites and little or even no visitors. Using social media can help change this unfortunate truth. Here’s two techniques to get you started today.
But first, lets look at why social media offers such a unique opportunity. Facebook, the largest social network has over 1.1-billion users, Twitter and LinkedIn have well over 200-million users and Google+ isn’t far behind. Do you see where we are going with this? Social media provides traffic generating opportunities simply because this is the playground of the internet, this is where your audience spends their time and looks for content that interests them. Why not have your website be the resource and links they are clicking!
“Social Media is the Playground of the internet. Is your brand playing with others on it?” <Tweet This!>
1. Building a Presence:
This technique should be no surprise to you, one of the most powerful ways to gain traffic from social media is by building a solid presence on the networks your target market spend their time on. Make sure you do your research and learn what is involved in being on a network before jumping on one. It’s also important to understand that you will not create a strong presence on any network overnight. In fact it could take several months and hours of consistently using a network daily before you really start to see a lot of traffic from it. Don’t let this discourage you, once you’ve built the presence, unless you stop what you’re doing you’ll continue to see the results increase each month.
2. Easy Share Options:
Don’t worry, this technique is very different than the one above, in fact this one can be implemented immediately after reading this article (but please do finish this article). An easy share option is just what it sounds like, it allows your readers to easily share the content on your website to their favorite networks. These buttons originally gained their popularity with blog posts, but now we recommend having them on every page of your website, even your home page if your theme allows. An interesting fact is that the MOST shared page on the Social Brothers’ site is the Home Page, with over 150 shares via Twitter, over 100 on Google+ and a handful on all the other networks.
The biggest benefit of easy share options is that you are able to take advantage of all the major networks, without having to spend the time, energy and money to build your own presence. When a reader shares your content, it’s going out to their already established network. This feature alone allows you to increase your presence on every network without any investment.
If you have a WordPress site, we recommend using the Digg Digg plugin for the easy share options. Digg Digg gives you the option to share on Facebook, Twitter, LinkedIn, Google+, Pinterest, Buffer, StumbleUpon and many other networks your target market may be spending their time on. If your theme has space on either the right or left hand side, you can increase attention to the buttons by having it float next to each page (see the easy share options to the left of this post).
By implementing these two techniques, you will not only see direct traffic come from the individual social networks, but also by being shared on social media you can see an increase in your search engine rankings. Unfortunately, this is a different article and by a different SEO expert (we are not SEO experts, we are however social media professionals).
Did you enjoy this blog post? Perhaps you even learned something from this post. If this is the case, we invite you to hit one or more of the easy share options to the left and share the value with your network on your favorite social profile(s)!
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