Stop Being Lazy With Your Social Media Posts

Social Media ToolboxBeing on social media can be very beneficial to your business. It allows you to build your brand, market your products or services and engage with others in sharing information. If used correctly it will help build your brand. If used in the wrong manner, you can alienate your followers to the point of annoyance.

Understanding how to communicate with followers on the different platforms is a good place to start if you want to use social media correctly. Whereas on platforms like Google Plus, Facebook and LinkedIn you can write detailed posts, Twitter limits you to a 140 characters. Pinterest, on the other hand, gives you the opportunity to pin something of interest to a board with an explanation attached.

Once you understand how to communicate on the various platforms the next step is finding your brand voice on each one. Although it may be easy and time saving to write the same information on each, your followers will soon get bored of reading the same thing across whatever social media venues they follow you on. 

If you are posting to both Facebook and Twitter don’t link the two platforms. Since Twitter has the 140 character limitation they will only see that much of your original Facebook post. It will not make as much sense to the reader what message you are trying to convey and if they are confused chances are they won’t click through to view the rest of the post. If you are posting an image to Facebook and have it linked to post to Twitter all the follower will see is the link. They will have no clue as to what it is they will be viewing. One other fault that the linking of the two platforms has is if you individually post the same information to each platform there will be a duplicate post, with part of the Facebook post truncated, on Twitter.Social Media Tools

If saving time is your main priority, using tools such as BufferHootsuite or SocialOomph can help. These tools allow for you to decide what you want to post to on the various social media platforms and when you want to post them. The best part of using tools like this is that you can spend less than 30 minutes a day creating platform specific posts.

By using the above tips you can go from being lazy to becoming more engaging with your use of social media.

 Your Turn: Are you a lazy user of social media or are you engaged with your followers with platform specific posts? Leave a comment below and let us know how you use the various social media platforms to convey information.


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Barbara Goldberg

Business Operations Strategist at Back On Track Solutions
With over 15 years of corporate experience within Fortune 500 companies, Barbara Goldberg now brings world-class customer service to the small business community. An avid sports fan, Barbara likens her passion, focus and strategy to a crew chief guiding a race car driver to the finish line. Barbara will analyze, evaluate, distill and then solve the problems challenging business owners, allowing them to get back on track to servicing customers.

With over 15 years of corporate experience within Fortune 500 companies, Barbara Goldberg now brings world-class customer service to the small business community. An avid sports fan, Barbara likens her passion, focus and strategy to a crew chief guiding a race car driver to the finish line. Barbara will analyze, evaluate, distill and then solve the problems challenging business owners, allowing them to get back on track to servicing customers.

Posted in Small Business, Small Business Toolkit, Social Media Tagged with: , , , , , , ,
  • JoshStAubin

    I agree Barbara. Most people see social media as one complete entity and don’t realize that people have very different expectations based on that platform. Lazy can’t be an excuse anymore. Your first opportunity may be your last.

  • Barbara Goldberg

    JoshStAubin I couldn’t agree more with you Josh. It’s unfortunate that some don’t even consider it an opportunity. They feel that it’s an entitlement and then become upset when what they are doing on social media fails.

  • TiRoberts

    You’ve made some great points here. I only use one platform (Twitter) and I’ve got my syndication features off. I’d prefer only keeping up with one platform anyway. Thanks for sharing your insights with us on bizsugar.

    Ti

  • Barbara Goldberg

    TiRoberts You’re welcome Ti. There’s nothing wrong with using one platform as long as your target market is on it. I started with Twitter then branched out to others.

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