If you own a small business and have employees, chances are you’re not sure what, if any, involvement your employees should have with your brand’s social media efforts. In fact, just the idea of your employees having access to Facebook or Twitter during business hours probably makes you shake in your boots. But the truth is, if done correctly, your employees can help you take your social media strategy to the next level. Here’s how.
“If you own a small business and have employees, chances are you’re not sure what, if any involvement they should have with Social Media!” <Tweet this Statement!>
Real Time Updates
Your employees are on the front line of your business, they are engaging with your customers in real time and seeing what is happening immediately. This creates a unique opportunity, if your employees are allowed to post updates for your small business. Lets look at a real life example.
Lets say you own a Frozen Yogurt shop (they are popping up more frequently than Starbucks) and you had a machine that had been down for several days. The tech was finally able to make it to your store front and fix the machine. Your employees running the store can instantly inform your Following that the machine and the flavors in the machine are once again available. If your employees did not have access to the networks you might have had to wait until they had a break to inform you, and then you would have fit in getting the update out with your busy schedule.
Decreased Response Times
When a customer turns to social media to ask a question or learn about your brand, they expect a quick response. In fact, when you respond to a comment within 30 minutes it’s not uncommon to have the customer acknowledge your quick response. This is because unless you have a someone monitoring your social networks on a regular basis, replies can take several hours, or in some cases days.
However, the truth is that the longer you take to respond, the more likely that customer is going to go to your competition. But, if you have your employees involved with your social media strategy you can have them monitoring the networks more commonly, allowing for quicker response times. This will increase your loyalty with your customers and ensure they aren’t going to your competitors.
Stronger Relationships with Customers
Social media is all about creating real relationships with your customers, this is why social media is so powerful. However, if you’re employees are not involved with your efforts, your customers are not able to connect with the same people they will engage with when they come into your store. Employees will be disconnected from what is shared on the networks and customers won’t be able to create those strong relationships with those serving them.
However, if your employees are involved they will not only know what is being shared on the networks but also be able to support the networks in store. For example, if you are running a contest and the employees are directly involved they will be more likely to share the contest offline to your customers at the store front, creating a stronger viral opportunity. Your customers will also be able to connect with your employees on a deeper level since they are able to engage with them online or in your store front.
Less Time From You
I have a feeling that this point might be the one you are most interested in and it’s a simple one. By having your employees involved in your social media strategy, you don’t have to be. This frees up your time and allows you to do what you’re suppose to be doing, growing the business!
“By having your employees involved in your social media strategy, you don’t have to be.” <Tweet this Fact!>
These are the reasons why getting your employees involved in your social media strategy can be a huge benefit for your small business. However, if you do not take the time to educate yourself, your employees and provide a detailed and clear Social Media Policy to your employees you can end up with more headache than benefit.
We’ve all seen the stories of businesses that had an employee share a status update on the business account rather than their personal account. By having a Social Media policy in place that your employees understand and review on a regular basis, you can project your business and ensure you see nothing but results from the decision to get your employees involved.
Have you let your employees get involved in your business’s social media efforts? Tell us the benefits this decision had on your business. If you’re still on the fence about letting your employees get involved, share why in the comments field!
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