Disaster Recovery for Small Businesses – The New Norm

DisasterNormal: Conforming to the standard or the common type; usual; not abnormal; regular; natural.

In the aftermath of Superstorm Sandy many small business owners are dealing with a new reality, one that makes them wonder what the future holds for their business. Prior to Sandy hitting the Northeast on October 29th, many small businesses that laid in Sandy’s path went about their daily routines never considering what magnitude it would play in their future. A huge number of these businesses did not have a plan in place to help them get back on their feet as soon as possible after a disruption. These small business owners are now not only struggling with getting their home life back in order, they are also struggling trying to do the same for their businesses.

In the past year alone the United States has been affected by an unprecedented number of disasters, some occurring in areas that one would previously have thought of. New Jersey, for example, was not only hit by Superstorm Sandy; it was also hit by a winter storm and a minor earthquake. all within  weeks of each other. Disasters like these have occurred in the the past but have not had the coverage that they have now, In a world where there is now media coverage 24/7 and where just about anyone can gather information through social media and the internet, more and more people are now aware of what’s happening around them. With this availability small business owners have no excuse not to be prepared prior to a disaster striking.

The new norm for small businesses is not IF a disaster or disruption will strike them but WHEN.If small businesses want to continue to succeed in the aftermath of a disaster or disruption they need to be prepared prior to any occurring, minor or major. Disasters that affect small businesses don’t necessarily have to be natural in origin. Something as simple as having a power outage or pipe burst can have major effects on the running of that business. Having a plan in place can ensure that if it is feasibly possible to continue operating your small business, you will have the groundwork laid to do so. Don’t let your business be caught  off-guard. By taking the time now to put a plan in place, you will be saved the heartache of scrambling around trying to keep your business open.

How prepared is your small business from future disasters or disruptions? Take this operational preparedness assessment to see how prepared your business really is.

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Barbara Goldberg

Business Operations Strategist at Back On Track Solutions
With over 15 years of corporate experience within Fortune 500 companies, Barbara Goldberg now brings world-class customer service to the small business community. An avid sports fan, Barbara likens her passion, focus and strategy to a crew chief guiding a race car driver to the finish line. Barbara will analyze, evaluate, distill and then solve the problems challenging business owners, allowing them to get back on track to servicing customers.

With over 15 years of corporate experience within Fortune 500 companies, Barbara Goldberg now brings world-class customer service to the small business community. An avid sports fan, Barbara likens her passion, focus and strategy to a crew chief guiding a race car driver to the finish line. Barbara will analyze, evaluate, distill and then solve the problems challenging business owners, allowing them to get back on track to servicing customers.

Posted in Disaster Recovery Planning, Small Business Tagged with: , , ,

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