As a Small business owner, chances are you may not feel like you have the budget to hire a sales team or marketing professional. You may feel that you have to wear the marketing and sales hat. However, with the right social media strategies in place, you can actually create a mini sales team without paying them a dime. Let me explain.
We all know that word of mouth marketing is one of the best and most powerful forms of marketing available to any business. In fact, many small businesses are able to grow steadily based on this form of marketing alone. And because of the popularity of social media, this more true today then ever before. So how do you set your business up to use social media to help create a mini sales team? By getting your current customers involved.
If you’re shocked that we are talking about using social media to engage with your current customer base, you’re not alone. In fact, most of the businesses that we work with have the same initial reaction. After all, social media is suppose to be a tool to attract new customers and increase sales, so why would we focus on customers we already have. Lets look at it.
Your current customers already know and trust you. They know how you operate and that they are going to get the service and products they seek. Because they already have this relationship you’re able to engage with them much easier than a new potential customer. These are the reasons why focusing on current customers creates opportunity, but lets not stop here. Lets look at why this should matter to you and new customers.
When you get a current customer to Follow you on a network, they are more likely to comment, share and engage with your updates. This does a couple of things:
- When they engage with your updates, their Friends or Followers will be able to see that engagement and have a direct link leading to your profile.
- When their friends and family see that they trust your products and services the new potential customer will already have some level of trust in your brand.
- When a new potential customer sees engagement from happy customers, it automatically builds trust with the new visitor.
Right here you can see how getting your current customers involved directly helps you increase reach and trust with new customers. But, how do you get your current customers involved?
The first step to getting current customers involved is by making it easy for them to find your networks. Icons and links should be displayed throughout the store, at the cash register, on receipts and on the website. Don’t be afraid to use tools like QR Codes to make it as easy as possible to follow you. Then give them reasons to follow you on the networks. One example that works very well is network only special offers. Once they start following you, make sure to post daily status updates that get them involved to give them a reason to continue to stay with you.
With these tips, you will begin to see your current customers help attract new customers, educate them on your products and build brand awareness, all without having to pay them anything. But between you and me, the least you can do is thank them from time to time, after all everyone likes to know they are important.
Need help getting your customers to join you on your social networks, reach out to Social Brothers’ to see how we can help you increase your overall social media strategy.
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