3 Race Strategies That You Can Apply to Your Business

Being an avid NASCAR fan I am always fascinated by what a race team has to go through for each race. Having to prepare for a season that lasts from February to November, each race team has a lot of prep work. For each team to succeed in their goal to win the Sprint Cup Championship they must prepare a strategy not only for the year but for each race. Following these strategies can help small businesses outpace the challenges they face and help them rise above their competition.

Autism Speaks 400

Here are 3 race strategies that can help your business:

Understand What It Takes to Run Your Business

On any race weekend race teams understand that a win is never guaranteed. They understand that the driver can be affected by an ill handling car; that the race can be won or lost by how the pit crew performs or that weather conditions can be a factor. Being able to adapt to the ever changing conditions that occur during a race can mean the difference between winning and losing the race. Having a good understanding of what it takes to run your business and keeping your smarts about it can be the difference between your doors staying open or closed.

Practice Makes Perfect

The best race teams get to that level by testing their cars and pit crews. Getting a car to the wind tunnel or test track allows for the team to try new things out and see how the car works in certain conditions. Having their pit crews continuously train prepares them to excel under race conditions.  As a small business you need to strive to be the best. You need to be able to excel past your competition and continuously exceed your customers’ expectations.  

Pit Stop - Daytona 500

Understand and Manage Your Brand

Drivers are competitive in nature and sometimes wear their emotions on their sleeves. It is this that the race fans identify with and support. Sometimes the race team needs to walk a fine line between an action their driver took and what the fans and sponsors expect. The team’s ability to balance these moments helps solidify the driver’s connection with both.  Just as the race teams help the drivers create a connection with the fans and sponsors by putting their moments and stories front and center, you should do the same with your customers.

The 3 strategies listed above are just several that can apply to your business. Just as race conditions change so does those of your business. Adjusting your business strategies to adapt to those changes will help your business cross the finish line to profits and success.

Have you applied any of these strategies to your business? Have any that you can add to the list? Share your thoughts in the comment section below! 

The following two tabs change content below.

Barbara Goldberg

Business Operations Strategist at Back On Track Solutions
With over 15 years of corporate experience within Fortune 500 companies, Barbara Goldberg now brings world-class customer service to the small business community. An avid sports fan, Barbara likens her passion, focus and strategy to a crew chief guiding a race car driver to the finish line. Barbara will analyze, evaluate, distill and then solve the problems challenging business owners, allowing them to get back on track to servicing customers.

With over 15 years of corporate experience within Fortune 500 companies, Barbara Goldberg now brings world-class customer service to the small business community. An avid sports fan, Barbara likens her passion, focus and strategy to a crew chief guiding a race car driver to the finish line. Barbara will analyze, evaluate, distill and then solve the problems challenging business owners, allowing them to get back on track to servicing customers.

Posted in Business Strategy, Small Business, Small Business Toolkit Tagged with: , , , , ,

Subscribe to Our Newsletter

Email* Please enter a valid email address.
First Name* Please enter your first name.
Last Name* Please enter your last name.
Email Marketing by Comm100
 Submitting...
%d bloggers like this: